Andrew Stephen

Andrew Stephen is the L’Oréal Professor of Marketing and Head of the Marketing Faculty at the Saïd Business School. He is also the director of the Oxford Future of Marketing Initiative. Professor Stephen is an expert on digital marketing, particularly social media and digital transformation, and studies how organizations can effectively and efficiently market to customers in a digital-first, technology-enabled world. His research is published in leading academic journals such as Journal of Marketing, Journal of Marketing Research,...

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Posted by: on September 10, 2015

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